I definitely can’t fault them for experimenting and breaking boundaries, though. It may sound like I dislike the brand, but I simply think that Gymshark is better off sticking to what they do best - basics that everyone can wear. ![]() These are my holy grail items from Gymshark. ![]() Some influencers who were dropped by Gymshark have said that the brand did not allow them to wear other activewear brands or start their own business, while others like Natacha Oceane, who is known for her science-backed content, say that Gymshark does not stop their influencers from posting inaccurate and/or misleading content. Throughout the years, there has been a bit of drama surrounding influencers leaving Gymshark. Customers end up panic buying everything in the collection as they fear it will sell out quickly, which drives overconsumption and credit card debt. Not only does this create buzz, but it also generates exclusivity and FOMO. To get people excited about the aforementioned launches, Gymshark gets their fleet of hundreds of influencers to post a bunch of related content in the days leading up to the launch. When you see someone’s profile that is full of Gymshark outfits, they might not even be sponsored by Gymshark. While other brands work with websites, magazines, and influencers on a project basis, Gymshark has always relied on their influencers to create promotional content all year long.īeing a Gymshark influencer has become so exclusive and prestigious that some fitness content creators strive to become one. In my experience, their customer service has been fantastic, although I’ve heard that some people have dealt with lost/late parcels and don’t receive email replies. Oftentimes, they are the ones who are setting the trends.Īs an established brand, they also offer mid-range pricing (usually $40-$60 for a sports bra and $60-$90 for a pair of leggings), free shipping above 100USD (136SGD), and free express shipping above 150USD (204SGD). Gymshark is also unapologetically unique with their designs, and you’ll seldom see them copying other brands. I’d also like to see more Asian representation since the only Asian Gymshark influencers I know of are Little T Fitness and Kris Hui. However, they can work on their size range as most pieces only come in an XS to XXL. They’ve also been outspoken about their support for normalising female body hair, as well as their stance against fat-shaming. Their photoshoots, campaigns, and influencer team include people of different shapes, sizes, and ethnic backgrounds, as well as people with disabilities. I can confidently say that Gymshark is one of the most diverse and inclusive brands I’ve seen. They achieved that by being inclusive with their community, and leading the way with their own designs. In 2020, Gymshark made an estimated turnover (gross sales) of 261 million British pounds- that’s a whopping 470 million Singapore dollars. Today, Gymshark is a billion-dollar business (1.3 million Singapore dollars) that is among activewear giants like Nike and Adidas. He started the brand from home while he was still a student. Gymshark was founded by Ben Francis in 2012 when he was just 19 years old. ![]() If I had to describe what I love about Gymshark in a single sentence, I’d say: Gymshark is an inspiring, inclusive, and innovative brand. Some people care most about the cost of activewear, while some care most about how flattering their activewear is, but my main priorities are:Ģ. I’m down to try new brands and products to find the most functional activewear. Now that almost every brand has their own take on seamless leggings, is Gymshark’s seamless collection anything special?Īs a yoga teacher, gym-goer, and all-round fitness enthusiast, I’ve always had a penchant for activewear. No more front seams, camel toe (which is a normal part of female anatomy, but not everyone wants it to be on show, y’know?), and seams that dig into your skin. We know seamless leggings aren’t anything new now, but when they first came out, it was truly revolutionary. Their claim to fame? Seamless leggings and leading the influencer marketing game (more on that later). After all, Gymshark is one of, if not the biggest activewear brand on the platform.įor those who haven’t heard of Gymshark before, here’s the gist: it’s a UK-based activewear company that specialises in gym wear (duh) for both men and women, and they’ve also expanded into the athleisure, running, and yoga markets. If you’ve ever been on the fitness side of Instagram, you’ve probably seen at least one Gymshark post, advertisement, or influencer.
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